Money guides

Start small. Count the costs.

Useful ways to think about digital products, online work and the money you actually keep.

Money guides · 4 min read

Why a small fixed transaction charge can matter more than a headline percentage fee on inexpensive downloads.

Money guides · 5 min read

A practical checklist for choosing a small problem, preparing a usable file and checking the customer journey.

Money guides · 4 min read

Count screening, waiting and fees before judging whether an online task is worth your time.

Money guides · 4 min read

An original worked example that separates sales, refunded revenue, returned fees and cash left after costs.

Money guides · 4 min read

Choose a file format from the customer's task, then check printing, editing, formulas and the instructions buyers need.

Money guides · 4 min read

A practical first-customer experiment for a digital download, with clear limits on what traffic, interest and a purchase prove.